Lock in your alter ego forever ♾️

Hey hero,

Remember nerdy Clark Kent? 🤓 

He didn't just become Superman for emergencies...

He carried that hero inside him always. 🦸‍♂️

Today, you make your transformation permanent.

Your Path So Far

Let's recap your evolution:

✓ You began your Secret Identity journey (Email 0)

✓ You identified your Enemy (Email 1)

✓ You separated from your Trapped Self (Email 2)

✓ You ignited your heroic traits (Email 3)

✓ You built your Alter Ego (Email 4)

✓ You activated it with totems (Email 5)

✓ You crushed your Moments of Impact (Email 6)

But here's the thing...

A hero for a day is for rookies.

A hero for life?

That's transformation. 💪

Why Most Alter Egos Die In The Graveyard

The #1 killer of alter egos?

Inconsistency. [1]

It's like going to the gym once...

Then expecting six-pack abs the next day.

Your brain needs repetition to rewire...

66 days exactly... according to research. [2][5]

But I've got a shortcut...

The Lifetime Hero Habit

Three daily touchpoints.

Five minutes total.

Permanent transformation.

Morning Intention (2 minutes) 

Before your feet hit the floor:

"Today, [Alter Ego name] shows up to [specific intention]"

Example: "Today, Warrior Mike shows up to lead the company webinar with courage"

Midday Check-In (1 minute) 

Set a phone alarm for noon:

Touch/See/or Wear your totem.

Ask:

"What would [Alter Ego] do this afternoon?"

Course correct if needed.

Evening Review (2 minutes) 

Before bed, reflect:

• When did my Alter Ego shine today?

• When did my Trapped Self sneak back in?

• What's tomorrow's heroic mission?

The Evolution Protocol

Your Alter Ego isn't static...

It grows with you. [1]

Every 90 days, ask:

• What new challenges am I facing?

• What traits need upgrading?

• How can my hero evolve?

One client started with "Sales Samurai"...

Evolved to "CEO Shogun" after promotion...

Now runs a $49.7M company as "Emperor Eric" 👑

TESTS & RANGES:

Habit Formation Metrics: 

• Habit Strength Index: 66 days = 95% automation [2][5][6]

Long-term Success Markers: 

• Self-Efficacy: Your goal to increase 40% after 90 days [3]

• Resilience Score: Your goal to experience a boost in toughness [4]

• Life Satisfaction: Your goal 35% improvement in 6 months

The proof is everywhere...

Kobe became the Black Mamba permanently...

Beyoncé lives as Sasha Fierce on stage...

The Rock never stops being The Rock...

They didn't rent their alter egos...

They BECAME them. 🔥

On demand.

Your Final Mission

Write this commitment:

"I, [Your name], choose to live as [Alter Ego name] in my [Field of Play].

Example:

• I, John, live as "Johnny B Good" in my [music business] and work with the best musicians in Las Vegas, Nevada.

• I, Alex, live as "Alexander the Great" in my next [real estate investment] deal and conquer new cities weekly.

• I, Robert, live as, "Super Rob" in my [Family] and show up as a fun & present... dad and husband for my wife and kids.

...you get the idea

This is not a mask I wear, but the hero I AM."

Live it. Own it. Love it.

Because here's the truth, brother...

The world needs your heroic self.

Your family needs it.

YOU need it.

Time to stop playing small.

To your permanent transformation,

Mens Health Secrets
–Live Past 100

P.S. Tomorrow's BONUS email wraps up this Alter Ego series... and reveals how to tap into your Inner-Iron Man using the ultimate integration technique... assembling all your powers like infinity stones. Don't miss it! 💎

P.P.S. Always get medical clearance before beginning new wellness protocols. This information serves as educational and entertainment only.

P.P.P.S. >>> Go here to subscribe to our Mens Health Secrets YouTube Channel if you haven't yet... leave a comment... and level up your Mens Health knowledge to live longer.

P.P.P.P.S New Skool.com community coming online soon. Come break "virtual bread" and level-up… with other like-minded men age 40 and up. This is your tribe. Join now. Perks of joining now? It's Free for LIFE. Price activates Q2 2026.

Medical References: 

[1] Herman, T. (2019). The Alter Ego Effect: The power of secret identities to transform your life. Harper Business. ISBN (hardcover): 978-0062838636 https://alteregoeffect.com/book/ https://www.amazon.com/Alter-Ego-Effect-Identities-Transform/dp/0062838636/

[2] Lally, P., Van Jaarsveld, C. H., Potts, H. W., & Wardle, J. (2010). How are habits formed: Modelling habit formation in the real world. European Journal of Social Psychology, 40(6), 998-1009. https://doi.org/10.1002/ejsp.674

[3] Bandura, A. (1997). Self-efficacy: The exercise of control. Freeman. https://psycnet.apa.org/record/1997-08589-000

[4] Connor, K. M., & Davidson, J. R. (2003). Development of a new resilience scale: The Connor-Davidson Resilience Scale (CD-RISC). Depression and Anxiety, 18(2), 76-82. https://doi.org/10.1002/da.10113

[5] Clear, J. (n.d.). How long does it actually take to form a new habit? (Backed by science). James Clear. https://jamesclear.com/new-habit

[6] Orbell, S. (2013). Habit Strength. In: Gellman, M.D., Turner, J.R. (eds) Encyclopedia of Behavioral Medicine. Springer, New York, NY. https://doi.org/10.1007/978-1-4419-1005-9_1695